My IMAGE…

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Every month I look forward to my purchase of IMAGE magazine. I know, I am an Eco Goddess and should not purchase such an item. Fashion and Lifestyle magazines on a whole are symbol’s of luxury, over indulgence, consumerism, which are some points that I try to avoid and figure out ways to create change. So why do I purchase my IMAGE magazine each month….just wait, don’t judge and I will tell you why!

So firstly, I still struggle with grooming, fashion and image. I am a closet hippy who loves freedom, Wellington’s and fresh air. I hate confinement and the feeling of not being able to run in my outfit or wearing too tight a hairstyle or too much make-up. But, I have really BIG end gaol’s for my career in “Making it Cool to Care about the Environment” which is a pretty challenging job. I have learned really quickly that to have anyone take me seriously I need to be on top of EVERYTHING! My Image is everything and my target audience – the world, mostly don’t care about hippies who tie themselves to tree’s. People who have an innate sense of duty to care for our planet are in the minority, which is unfortunate, but that is not to say everyone else should just forget about it – we all share the Earth. That is why I have mapped out a route that will touch as many people I possibly can. IMAGE magazine helps me with My Image, but obviously I off set this purchase by not buying take away coffee, I always drink on site or bring my own!!

Ok so point number 1 is the magazine it’s self is fun, creative, and helps me pull items from my wardrobe that may represent the key trends that we find our selves in! I am a very busy working mother. Not to mention a work from home mother, so it is so easy for me to slip into the sloppy look, which will not do much for my image. I also do not shop very often, and when I do, I go for comfort, easy to keep fabrics, something that can be mine for quite some time and I also love second-hand stuff. Every once in a while – when the moon is high and I hear wolves calling in the distance 😉 – I will go shopping and invest in a key piece that will make me smile and give me a confidence boost each and every time I put it on. For business or for fun this fashion item will last and it is at this time that it is useful to have my finger on the fashion pulse, thanks to IMAGE.

Point number 2 is the magazine is jam-packed with really interesting people. This helps me keep my networking file up to date. I know who the people are to target regarding any of my business plans and the best ways to contact them. As any business woman knows it really is “not what you know but who you know” and getting to that person directly is the best route to achieve results. My messages are very simple and I want to make it easy for everyone to feel that they can make a positive difference for the world so for me my business is important.

Point number 3 is one of the major points for me. I am sometimes guilty of looking after everyone else, the earth included – boy is that exhausting – and I forget about ME. A hard-working woman rarely gets praise as this would be pretty much every woman out there. This could take a while each day and we may disrupt the men – only joking with my male friends! So my IMAGE magazine lasts me the month and when I need to just stop, be still, I retreat to my cosy bed with a cup of tea and just relax, read, and recharge those massive batteries.

Wishing you all a great weekend! I will be digesting my magazine and hoping for some sunshine to start my veggie patch 🙂

Big Yellow Taxi – A very cool song with meaning!

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I love songs that are not only catchy but also send a message, even better when it is an environmental one!

My old time favourite is Big Yellow Taxi by Joni Mitchell written in 1970 after visiting Hawaii for the first time. Joni got a ‘big yellow taxi’ to the hotel and there was this amazing view of green mountains from the hotel room and when she looked down there was a parking lot as far as the eye could see.

Watch the video on YouTube Here.

The Honest Company – What’s Inside – Baby Bath Products!?

If you are a regular reader, you will have already read about my love affair with The Honest Company. An American company co founded by the stunning Jessica Alba – in a quest to give her children really honest and pure everyday personal and home cleaning products. I recently came across a section on their website called “What’s Inside” and it gives a really simple and graphically pleasing account of exactly the information we need as consumers, to make an informed decision about the products we use.

 

So in this graphic The Honest Company talks us through Conventional Baby Bath Products!!

 
What's inside conventional baby bath products?



Check out my new page – Claire Lewis’s Upcycled Home

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I recently went around my house taking snap shots of all of the Upcycled projects that I have completed. Turns out. I have quite a few!

So I have put a page together called Claire Lewis’s Upcycled Home – It contains pictures of most of the projects, and a little brief of how they came to be.

Do you like Upcycled pieces? I know there are lots of people who couldn’t think of anything worse. I must say I need the outcome to be very professional looking as even though I love Upcycled, I don’t like shabby.

I hope you enjoy – and if you want to know more just mail me claire@clairelewis.ie

 

Ireland – have you discovered TerraCycle yet?

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TerraCycle launched in Ireland in 2011, but I still am amazed that the Irish public has not yet grasped the concept, or even tried to turn their trash into cash? So, I feel it is my duty to create an awareness around this really great company that is leading the way in ‘eliminating the idea of waste’

TerraCycle was set up by CEO Tom Szaky – an idol of mine and an absolute genius. Tom originally made his name when studying at Princeton – he fed the dorm food waste to worms creating liquid and solid fertilizers and packaged the products using recycled plastic bottles collected on campus. TerraCycle in the USA, have gone on to develop recycling programmes for cigarette butts and, wait for it, dirty nappies/diapers!!

The process is simple, worldwide there are a huge number of products that can be recycled ranging from mobile phones, diapers, crisp wrappers, biscuit wrappers and baby wipe packets. In Ireland, there are only a select few recycling programmes (that are called brigades)  part because the uptake has been so low I guess? For each item returned you get 1cent that is credited to your account. You can spend the money on upcycled items that TerraCycle makes from the trash or you can donate the money to charity – and by the way a school is deemed a charity so it is a perfect way for schools to make extra money and also promote entrepreneurship amongst eager students wanting to make money.

The brands in Ireland are:

  1. McVities biscuit wrappers brigade (but any brand of biscuit wrapper can be sent back)
  2. Ella’s Kitchen pouches brigade (but any brand using the same container can be sent back)
  3. Johnson’s & Johnson’s Baby wipe pouches brigade (but again any type of pouch can be sent back)
  4. Old mobile phones (cash for each unit varies from 50cents to €2)

All you have to do is collect a bunch of wrappers, or get all of your friends and neighbours to help out, print off an An-Post postage label and send them off.

TerraCycle are one of the global brands that got behind my Less Is More Challenge for Earth Day and hope to get them into every school in Ireland for The Less is More Schools Challenge for Earth Day 2014. If you are a teacher or student in a school and would like to know more about The Less Is More Schools Challenge please email me at claire@clairelewis.ie.

I will also be setting up an account with TerraCycle to help with My Waste Free Home and have already started to collect biscuit wrappers, it just so helps that McVities Digestives are a favourite in our house – smothered in Nutella chocolate spread, I might add!!

So, come on Ireland lets show the world that we may be a small nation but we can recycle like no other – and it helps to get something back from it too!

Toothbrushes are made to last FOREVER – even though they are to be replaced every 3mths

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When thinking of everyday objects that are necessities you would wonder how much involvement do the manufacturers have in the quest to rid the world of non recyclable, useless, badly designed items?

For me the TOOTHBRUSH pops into mind when thinking of such an item. Like soothers these items are on a whole 100% recyclable but main stream recycling companies will not accept them as they are deemed hard to recycle waste and end up in landfill. A toothbrush is made up of 5 different types of plastics all of which can be recycled.

I have heard that you can send your toothbrush back to the company you bought it from to be recycled but when I googled this it seems to me this can only happen in the states. A company called Preserve makes toothbrushes from yogurt pots and then when the tooth brush is used up you post it back and it is ground down into park benches and the likes.

TerraCycle who are global leaders in recycling hard to recycle waste items do have a collection programme with Colgate called the Colgate Oral Care Brigade  check it out in your county to see if TerraCycle offer this and get collecting.

Do the math: Thats 4 tooth brushes a year per person and we are now living to an average age of 67.2  = thats 268.8 toothbrushes per person.

And with 7 billion of us on the plannet that leaves a heck of a lot of tooth brushes going to land fill.

Useful links:

http://environment.about.com/od/earthtalkcolumns/a/toothbrush.htm

http://www.greenamerica.org/pubs/greenamerican/articles/21Things.cfm

http://www.preserveproducts.com/

http://www.examiner.com/article/recycle-your-expired-toothbrush