The Less Is More Challenge for 2014

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I am getting things ready for The Less Is More Challenge April 22nd, 2014. I hope that this challenge will grow exponentially as the founding year – 2013 was a great success. I would love for all the green brands that I mention in my 10 steps to back this challenge even more going forward. These green brands are Bobble, TerraCycle, Ecover, Lillies Eco Clean, The film’s HOME and Trashed.

The Less Is More Challenge primarily was created to challenge the less green in society who are the majority, hence my eagerness to challenge them. Even though I say the less green in society, I don’t mean it in a derogatory way as I know that life is a very busy place and governments and schooling do not do enough in my opinion to help the situation or put much emphasis on instilling life long learning commitments for our own earthly journeys. I use my tooth-brush model to explain what I mean by this – we are not born with the knowledge to brush our teeth twice a day we are thought by our parents. We are also encouraged by the dental professions to have healthy teeth for our life time we need to look after them. Now why are we not doing the same thing for the EARTH which we need to survive a lot more than fluoride tooth paste!

All 10 steps of the challenge are easy to accomplish to instill positivity and hopefully lifelong commitments to change for the good of the planet. What I hope is that year one someone will take the challenge and complete if not all 10 suggestions then as many as they can. Then year two they might make more of an effort and with the highlight events I will be having on August 22nd and December 22nd I hope to drive home the positive message that we all can make a difference. With global consumerism at an all time high and the trash problem out of control it is up to each one of us now to try to make our own little difference.

All you got to do as part of the LESS IS MORE CHALLENGE is to do as many of the following:

  1. Pack a lunch for work.
  2. Use a reusable bottle for your water – Bobble Bottles are great for filtering as you go and are offering a discount during Earth Month.
  3. Do not purchase Clothing for one day. But if you have to try to only purchase clothing that give back and make an effort to tackle environmental issues in the production of the product. I don’t think in one day you will in counter a fashion emergency!!
  4. Swap a Chemical Based home cleaning product for an ECO alternative, two of my favorite companies are Lilly’s Eco Clean & Ecover
  5. Recycle & discover TerraCycle and the ways you can help to “Eliminate the Idea of Waste”!
  6. Buy local organic produce or pre think your shop for the week to reduce food waste.
  7. Plant a Tree and/or a plant that native bee’s LIKE.
  8. Cycle to work or take public transport.
  9. Watch the film HOME & film Trashed.
  10. Just open your mind for one day to the little things you can do to instill change in our world globally starting with yourself!

If you would like to find out more check out The Less Is More Facebook page or sign up to my Claire Lewis Blog (bottom right of this page)


If you have an Eco product then it makes sense to have an Eco bottle!

This time last week (06-03-13) I was sitting around a table in the heart of London with some great minds.  Bloggers with a GREEN core and the good people from ECOVER to discuss a secret mission! It was an early flight but I was excited to be invited and even more excited to find out what was going to unfold!

The mission was top secret and it had every good reason to be. ECOVER’s Message In Our Bottle was a very exciting pledge. The pledge to close the loop and create a fully sustainable and recyclable plastic. Reducing the amount of raw materials in their bottles which is always a good thing as an eco product more than any other product needs an eco bottle. Generally the customer who buys an eco product has already bought into a personal mission of doing a little bit to save and help the planet. But when you really look at the bigger picture the green customer probably accounts for less than 10% (if even that) of the global consumption of the product. Lets take the product as cleaning products as this is what Ecover sell. Generally when people purchase cleaning products the cost, smell maybe even the branding have huge bearing on the choice the customer makes. Large brands have very large marketing budgets and they use these budgets as it is a dog eat dog world with lots of profits to be made. I fully appreciate that you need to make healthy profits to keep a company viable but what are massive profits to a company when the resources needed to produce them are reducing and the environmental impacts are so catastrophic. Large brands do not spend as much on constant environmental development like the eco alternative brands. And ironically the eco brands do not spend much on advertising!

Every one knows that eco products are a little more expensive but when you equate the little extra cost to the peace of mind that when you clean your loo or pop on the dishwasher the local eco system can at least have a breather. Ecover have been in the driving seat of developing and implementing new environmental products and techniques using their Plant-Astic plastic made from 100% sugar cane since 2011. You can rest assured that you little extra is funding a team of scientists and engineers developing new innovative ways to save our planet, making it easy and convenient for consumers to reduce their carbon foot print.

Imagine paying fishermen to land their haul of sea plastic as well as the fish – this is now a reality! It is a very worthy and clever idea Waste Free Oceans and the fishermen that participate should be applauded. By 2014 each Ecover bottle will contain some amount of sea plastic that was ‘fished’ by fishermen already at sea, hence no extra consumption of raw materials to land the haul of sea plastic.

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The other lovely ladies who shared this experience where:

Nicola Baird – Homemade Kids

Melinda Watson –  E for Good & The RAW Foundation

Jen Gale – My Make Do and Mend Year

Lynn Fancy – A Slice of Lemons Cake 

I am not sure if there was a trend with the amount of women to men in the room was a whopping 7:1, are women more interested in protecting out planet?? This is a little thought to follow up on I think. I hope Ecover’s Digital Manager – Peter Rosier  was not too out numbered or too overwhelmed! I really enjoyed the trip, met the good people behind the scenes at Ecover and some very lovely lady bloggers like me! Not to mention Ecover’s Message In Our Bottle….it is a very good green message indeed 🙂

The ECO Network


Hey Guys I am launching The ECO Network to provide a platform for all like minded organizations, businesses, eco entrepreneurs and individuals sharing the one goal to make a difference to the world as well as being successful in business. Find us on Facebook/TheEcoNetwork and stay tuned for the first launch Eco Network Party.

An ECO Network for growing sustainable communities, eco entrepreneurs and businesses with green core values. Focused on growth through resource exchange, networking events and helping you make a difference to your business and the earth organically 🙂

If you are one of the above and would like to hear more on The ECO Network or our events please contact, we would love to hear from you. P.S. LIKE & SHARE us on Facebook.