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Every month I look forward to my purchase of IMAGE magazine. I know, I am an Eco Goddess and should not purchase such an item. Fashion and Lifestyle magazines on a whole are symbol’s of luxury, over indulgence, consumerism, which are some points that I try to avoid and figure out ways to create change. So why do I purchase my IMAGE magazine each month….just wait, don’t judge and I will tell you why!

So firstly, I still struggle with grooming, fashion and image. I am a closet hippy who loves freedom, Wellington’s and fresh air. I hate confinement and the feeling of not being able to run in my outfit or wearing too tight a hairstyle or too much make-up. But, I have really BIG end gaol’s for my career in “Making it Cool to Care about the Environment” which is a pretty challenging job. I have learned really quickly that to have anyone take me seriously I need to be on top of EVERYTHING! My Image is everything and my target audience – the world, mostly don’t care about hippies who tie themselves to tree’s. People who have an innate sense of duty to care for our planet are in the minority, which is unfortunate, but that is not to say everyone else should just forget about it – we all share the Earth. That is why I have mapped out a route that will touch as many people I possibly can. IMAGE magazine helps me with My Image, but obviously I off set this purchase by not buying take away coffee, I always drink on site or bring my own!!

Ok so point number 1 is the magazine it’s self is fun, creative, and helps me pull items from my wardrobe that may represent the key trends that we find our selves in! I am a very busy working mother. Not to mention a work from home mother, so it is so easy for me to slip into the sloppy look, which will not do much for my image. I also do not shop very often, and when I do, I go for comfort, easy to keep fabrics, something that can be mine for quite some time and I also love second-hand stuff. Every once in a while – when the moon is high and I hear wolves calling in the distance 😉 – I will go shopping and invest in a key piece that will make me smile and give me a confidence boost each and every time I put it on. For business or for fun this fashion item will last and it is at this time that it is useful to have my finger on the fashion pulse, thanks to IMAGE.

Point number 2 is the magazine is jam-packed with really interesting people. This helps me keep my networking file up to date. I know who the people are to target regarding any of my business plans and the best ways to contact them. As any business woman knows it really is “not what you know but who you know” and getting to that person directly is the best route to achieve results. My messages are very simple and I want to make it easy for everyone to feel that they can make a positive difference for the world so for me my business is important.

Point number 3 is one of the major points for me. I am sometimes guilty of looking after everyone else, the earth included – boy is that exhausting – and I forget about ME. A hard-working woman rarely gets praise as this would be pretty much every woman out there. This could take a while each day and we may disrupt the men – only joking with my male friends! So my IMAGE magazine lasts me the month and when I need to just stop, be still, I retreat to my cosy bed with a cup of tea and just relax, read, and recharge those massive batteries.

Wishing you all a great weekend! I will be digesting my magazine and hoping for some sunshine to start my veggie patch 🙂

Has the term Ethical become the new fashion buzz word?


I have begun to think that the term “Ethical” has become a word or concept that some fashion brands have latched onto because their PR department told them so!? With the down turn of the economy, the first thing to go from a persons budget is fashion clothing and accessories – similar to the axing of the marketing department…. And with other trends like upcycling, craft and design and the resurgence of DIY, fashion companies have to do something to stop the loss of foot fall.

The term ‘ethical’ basically means knowing what is right and wrong – well on a more philosophical level, as one persons view of what is right and what is wrong can be totally different. But with ethics it is a broad based view of how your decisions and actions will affect everything else. So when analyzing the history of how ethical fashion companies have been towards other humans, the environment and the profits from fashion – is it any wonder I am pondering just a little to their new found love for ethics?!!

This may seem very negative way of looking at something that can only be positive. Can a not so ethical in the past fashion company, make up for lost time and start to make change? Will fashion companies drop all the buzz words and again laugh all the way to the bank as soon as we are all foolish and loaded again!?? I am still the doubting Thomas in the corner but I do like second chances and I particularly like a change for the better, especially when people and the environment are the key beneficiaries 🙂

I see and compare the brands that have started off with Ethics at the core, giving back in what ever way they can to the large high street chains that have creamed it. Brands like TOMS who give a pair of shoes or glasses to a child for every pair you purchase. The items are also manufactured in a sustainable and ethical process.

What ever way I think My thoughts will be minuscule to the might of the large high street chains, but I am thrilled to see a positive change in what is an industry driven by wants and an insatiable consumer apatite for items they certainly do not need! But, I will also live in hope that my fellow human beings will begin to realize that “less is more” in the fashion department also.

Toms – One for One

If you haven’t already heard about Toms, the shoes that give back, then stop right there and I will tell you.

Not only are they cute and comfortable, when you buy a pair Toms will give another pair to a child in need. Simple really Tom’s work on a principal of One for One.

Who is the bright spark behind this simple but effective idea: “In 2006, American traveler Blake Mycoskie befriended children in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One. Blake returned to Argentina with a group of family, friends and staff later that year with 10,000 pairs of shoes made possible by TOMS customers.”

I bought my first pair of Toms back in March, they are silver and sparkly and the first thing I noticed was how light and well built they are. They have a great leather insole and are extremely comfy. Perfect for packing to go on holidays, they also come with a dust bag.

My first ever pair of Toms.

The packaging is also great, the box is made from post consumer waste paper and the ink used is soya based. What we like to see at Claire Lewis, Toms is a company that was set up from the good of some ones heart. Blake saw a problem and he is fixing it in all the right ways. From the shoe itself, its purpose has a positive impact on the children in need, to the packaging, all environmentally responsible. Toms is a brilliant example of how a business can be profitable and give back to the community and the environment and a shining example of the Claire Lewis philosophy!

Go get your self a pair of the classics or if you are a lady and love ballet flats then look no further, there is a colour and theme out there with your name on it. Other wise buy them in white and customize yourself. Oh, and the kids pairs are soooo cute!