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Tag Archives: Ecover

plastic on the sea bed

Not all plastic floats. Dutch scientists have found that over 70% of discarded plastic sinks to the sea bed. An astounding 600 thousand tonnes of plastic is estimated to be sitting on the North Sea floor, eroding the sea bed and causing animals to fight for survival!

Picture from www.coastalcare.org

Fact from Ecover’s Message in our Bottle


So my head is always bursting with idea’s, how to save the world, how to save money, how to save using chemicals, how to fit everything into my busy day. Some times ideas come easy and some times they get lost in my head, sometimes they arrive at very inconvenient hours of the night.

The main purpose for my ideas and my main reason for doing what I do is I love to engage everyday people. To captivate, to invigorate people, in ways that collectively we can make a change. I like to view myself as a catalyst for change as sometimes it is not easy to see the wood from the trees and as an individual living in a world full of 7 billion it is very easy to say – to heck with little me making any kind of difference. Well I say to heck with that thought as if everyone thinks like that, yes the outcome is negative but imagine if everyone said OK I can do this then together we can make a difference?

Take my little tiny snow flake story that I use as an example – each tiny snow flake is as individual as you are, beautiful intricate designs as unique as your finger prints. Some are smaller than others and some bigger.  Collectively the snow flakes fall from the sky and can cover continents. But imagine if each tiny snow flake said “Oh No I can’t fall from the sky, I am so tiny I will not make a difference?”

When I went to London for the Ecover bloggers event and for the unveiling of their fab idea to close the loop on recycling and use plastic reclaimed from the sea as well as their very own plantastic made from raw sugar cane. You can read my post on this here. And can view all about this on the Ecover webpage here. I had the idea and shared it with the group that wouldn’t it be very effective if we could get people power to get behind a natural, environmental or political problem and each of us wrote  and posted our Message In Our Bottle’s to for example the Prime Minister in the UK the Taoiseach in Ireland or who ever we collectively wanted to target to make change happen.  Ecover and Jen Gale from My Make Do and Mend Year decided that my idea was a good one and we are now in the process of rolling it out 🙂 Jen has already started and you can read all about her recent blog post here.

JENS ECOVER BOTTLEI am waiting on my Ecover Personalised bottle with my name on it to arrive my husband will now definitely not do any chores as the cleaning product will have my name on it…LOL! But while I am waiting I have taken Jen’s bottle to show you what it looks like.

Ecover have given my readers the chance to WIN one of 5 personalised bottles – That is an Ecover product with YOUR name on it, so you can keep the cleaning all to yourself, ha ha – but you can use it to be refilled or write your letter and post it to highlight a cause. ALL YOU HAVE TO DO IS TELL ME IN A COMMENT BELOW WHAT CAUSE YOU WOULD TARGET WITH YOUR MESSAGE IN A BOTTLE TO WHOM AND WHY?

Lauren from Ecover, Jen from My Make Do and Mend Year and myself will be picking the best causes and taking them a step further we will also be giving the winners of the best 5 causes a free personalised bottle. In time we will also create a centralised information point where the Message In A Bottle Campagne can grow into a worldwide effective system to highlight hot environmental topics.

You bring your concerns to us we get groups of people to jointly post the message in a bottle and together all our bottles and all our messages make such an impact that the person, political party, company or who/whatever sits up and listens to us all and makes a change.

The first area of change I would like to target with a message in a bottle is the mental fact that the UK, still has not brought in a plastic bag levy? In Ireland we were the first to bring in this change and it has worked a treat everyone brings their bags to the shops and if you forget you pay or go without – the crazy thing is people will actually pile all of their shopping into a trolley and they into the car boot rather than pay for a bag. This would be the first change but I have a million more to follow….


Ecover Logo October 2011

The lovely Green people at Ecover have given The Less Is More Challengers the chance to win an Ecover Product of their choice. All you have to do is:

  1. LIKE The Less Is More Challenge Page Here
  2. Share with us what you will be doing for The Less Is More Challenge to celebrate Earth Day, April 22nd?

Read my blog on what Ecover has been up to with their Message In Our Bottle Here

EarthTagWebHigher


EarthTagWebHigher

My goal when starting The Less Is More Challenge was to reach out to as many people as possible and try in my own little way to get people to have a little sit down with their Earth Conscience and maybe instill change for the only purpose of making Earth a happier place for all….! Never could I have imagined the response from people all over the world taking up The Challenge and the desire from others to help as much and as best as they could. The Facebook page to date is not even 2 weeks old and already the response is over 200Likes which also converts to Less Is More Challengers. Press interest and the amazing support of global and national Green/Eco Brands such as TerraCycle, Lilly’s Eco Clean, The Film Trashed – starring Jeremy Irons, Ecover and many more. It really has been an amazing week and a half, and with momentum building for Earth Day on April 22nd it will be an even busier week and a half to go – but like you all I am Up For The Challenge!!

Due to the interest from schools all over Ireland I have decided to launch The Less Is More  Schools Challenge. Still the same concept as the main challenge but just tailored to suit the needs of the teenage population..I assume changing from Chemical Based to Eco Based cleaning products would be of no Challenge to a teenager!!??? I am just assuming so if I offend anyone please forgive me your parents must be delighted you like to clean 🙂

So just for the younger generatio, Earth Day 2013 is nearly here, show your support in some small way that together will make a massive difference. For one day take 10 suggestions and see if it changes your lifestyle forever?!

All you got to do as part of the LESS IS MORE CHALLENGE is to do as many of the following:

  1. Pack a lunch for school.
  2. Use a reusable bottle for your water – Bobble Bottles are great for filtering as you go and are offering a discount during Earth Month.
  3. Do not purchase Clothing for one day. But if you have to try and only purchase clothing that give back and make an effort to tackle environmental issues and sustainability in the production of the product .
  4. Turn off Lights, computers, TV’s and any other electrical item that consumes electricity.
  5. Unplug mobile phone chargers when not in use as they still consume electricity when left plugged in!
  6. Recycle & discover TerraCycle and the ways you can help to “Eliminate the Idea of Waste”
  7. Plant a Tree and/or a plant that native bee’s LIKE.
  8. Walk, Cycle or take public transport as often as you can.
  9. Watch the film HOME & film Trashed starring Jeremy Irons.
  10. Just open your mind for one day to the little things you can do to instill change in our world globally.

The core of the LESS IS MORE SCHOOLS CHALLENGE is to tackle peoples acceptance to the emphasis on consumerism resulting in ginormous global waste issues and global warming. We all have the ability to change starting with ourselves and if for one day we all had a little think about our own personal journey and lifestyle then it could start something special. Let April 22nd 2013 be the day that YOU take up the CHALLENGE.

Go to the Less Is More Facebook page and all you have to do to register is LIKE the page and share a comment on what LESS IS MORE CHALLENGE you are going to set yourself on Monday 22nd of April 2013.

On the Facebook page check out the brands that are getting behind the challenge and offering discounts or freebies, send us a picture or some feed back of how you got on during your LESS IS MORE  SCHOOLS CHALLENGE or for just a general earthy chat…

Twitter  #lessismore

The very best of luck and most importantly ENJOY!!

If you would like to get involved in this challenge please email lessismore@clairelewis.ie

The Following Brands are Proudly Supporting the Less Is More Challenge for Earth Day, April 22nd 2013

Trashed logoThe Soother Cycle LogoThe Upcycle MovementTerraCycle Logo-green-vectornewlillys Eco Clean LogoCL_Logo_Colour-01Ecover Logo October 2011


This time last week (06-03-13) I was sitting around a table in the heart of London with some great minds.  Bloggers with a GREEN core and the good people from ECOVER to discuss a secret mission! It was an early flight but I was excited to be invited and even more excited to find out what was going to unfold!

The mission was top secret and it had every good reason to be. ECOVER’s Message In Our Bottle was a very exciting pledge. The pledge to close the loop and create a fully sustainable and recyclable plastic. Reducing the amount of raw materials in their bottles which is always a good thing as an eco product more than any other product needs an eco bottle. Generally the customer who buys an eco product has already bought into a personal mission of doing a little bit to save and help the planet. But when you really look at the bigger picture the green customer probably accounts for less than 10% (if even that) of the global consumption of the product. Lets take the product as cleaning products as this is what Ecover sell. Generally when people purchase cleaning products the cost, smell maybe even the branding have huge bearing on the choice the customer makes. Large brands have very large marketing budgets and they use these budgets as it is a dog eat dog world with lots of profits to be made. I fully appreciate that you need to make healthy profits to keep a company viable but what are massive profits to a company when the resources needed to produce them are reducing and the environmental impacts are so catastrophic. Large brands do not spend as much on constant environmental development like the eco alternative brands. And ironically the eco brands do not spend much on advertising!

Every one knows that eco products are a little more expensive but when you equate the little extra cost to the peace of mind that when you clean your loo or pop on the dishwasher the local eco system can at least have a breather. Ecover have been in the driving seat of developing and implementing new environmental products and techniques using their Plant-Astic plastic made from 100% sugar cane since 2011. You can rest assured that you little extra is funding a team of scientists and engineers developing new innovative ways to save our planet, making it easy and convenient for consumers to reduce their carbon foot print.

Imagine paying fishermen to land their haul of sea plastic as well as the fish – this is now a reality! It is a very worthy and clever idea Waste Free Oceans and the fishermen that participate should be applauded. By 2014 each Ecover bottle will contain some amount of sea plastic that was ‘fished’ by fishermen already at sea, hence no extra consumption of raw materials to land the haul of sea plastic.

MIOB infographic_cmyk_final

The other lovely ladies who shared this experience where:

Nicola Baird – Homemade Kids

Melinda Watson –  E for Good & The RAW Foundation

Jen Gale – My Make Do and Mend Year

Lynn Fancy – A Slice of Lemons Cake 

I am not sure if there was a trend with the amount of women to men in the room was a whopping 7:1, are women more interested in protecting out planet?? This is a little thought to follow up on I think. I hope Ecover’s Digital Manager – Peter Rosier  was not too out numbered or too overwhelmed! I really enjoyed the trip, met the good people behind the scenes at Ecover and some very lovely lady bloggers like me! Not to mention Ecover’s Message In Our Bottle….it is a very good green message indeed 🙂


ecover-montage

Cleaning products are a necessity for most homes around the world, except maybe bachelor pads!! When choosing cleaning products normally you would check the costs first then the packaging, maybe the smell comes into play, but do you really care about the products life up until that point when it is sitting on the supermarket shelves waiting for a new home?

I know if each product was to come to life when no-one was left in the supermarket floor then we would have some bad ass cleaning products causing havoc getting drunk and high on chemicals of all sorts maybe even pushing drugs on other products scared out of their wits waiting for a new home to go to.

I am so glad to know that all of my cleaning products have had a squeaky clean up bringing. Born into a home that has been purposely built to leave as little impact on the earth and the surrounding area as possible. A truly GREEN building made using 95% recycled or renewable sources. With natural light, European pine beams and even specially made bricks using a low energy process. Pretty remarkable and an excellent home for truly wonderful ECO products to be brought up in.

I know that when I pick up my new ECOVER products they are little green angels that have probably helped a little old lady cross the road or some good deed to that effect – but what would you expect from the offspring of ECO & VER.