When the Product Is Worth LESS than the Packaging….?

toypackaging

How on earth did we end up living in a world where the product is, majority of the time, worth LESS than the packaging.

Ever wake up Christmas morning searching for your screwdriver or wire cutters to free Barbie and her pals from her packaging?

Why do we allow this?

Why do we get sucked in and get FOOLED by packaging?

Why do companies think this is OK?

I would call on governments and companies to share the amount of money the customer is spending on the packaging? Big and Bold telling the customer how much the packaging they are buying because they have no choice actually costs…..I bet in a jiffy we will revert back to the old school way of purchasing items WITHOUT all of the excess wasteful packaging.

What do you guys think?

Useful links:

http://www.independent.co.uk/news/uk/home-news/spelman-plans-to-get-tough-on-toy-packaging-and-recycling-2000525.html

http://mentalfloss.com/article/12618/why-toy-packaging-so-difficult-open

http://thepeoplesdesignlab.ideascale.com/a/dtd/Toy-packaging/454223-23010

http://europa.eu/legislation_summaries/environment/waste_management/l21207_en.htm

http://www.consumerreports.org/cro/magazine-archive/2010/january/shopping/product-packaging/overview/product-packaging-ov.htm

http://www.mnn.com/money/sustainable-business-practices/stories/5-ways-to-fight-retail-overpackaging

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