Recently, I have been busy researching designers that have sustainability and the environment as close to their hearts as the dollars they make from the luxury products they create. I have to say I have been pleasantly surprised how many boxes Stella McCartney ticks.
Her Brand has an ethos to make eco-friendly decisions whenever they can!
- She does not use furs or animal skins “of any kind”
- Stella is aware that sustainability is as important as recycling and has built her beliefs into the brand DNA.
- She is always looking for better ways to do things – like testing waterless dyeing techniques.
- The list goes on and on but lately she is creating lower-priced Eco Friendly Lingerie…..brilliant!
Stella’s eco friendly lingerie collection simply called ‘Stella’ Comprising French Calais lace and silk, together with organic-cotton gussets and recycled metal hardware, the eco-friendly collection offers five different bra shapes in a variety of smooth, mesh, and lace fabrics. McCartney focused first and foremost on fit. The bra cups come with 8-millimeter-thick foam—as opposed to the industry standard of 12mm—making them 25 percent lighter than the average bra. But although the intimates are meant for practical, everyday wear, they’re far from matronly. If nude and black are too quotidian for your taste, other options sizzle in python and electric blue. Another plus? Unlike McCartney’s pricier selections, nothing costs more than $65.
Read more about Stella McCartney in Marie Claire
‘Ecouterre is a website devoted to the future of sustainable fashion design. We’re dedicated to showcasing and supporting designers who not only contemplate cut, form, and drape, but also a garment’s social and environmental impact, from the cultivation of its fibers to its use and disposal. Our ethos: To follow the evolution of the apparel industry toward a more environmentally sound future, as well as facilitate a conversation about why sustainable fashion matters’ – You can get lost for hours in this fab website it is a feast for all eco beliefs….!