If you haven’t already heard about Toms, the shoes that give back, then stop right there and I will tell you.
Not only are they cute and comfortable, when you buy a pair Toms will give another pair to a child in need. Simple really Tom’s work on a principal of One for One.
Who is the bright spark behind this simple but effective idea: “In 2006, American traveler Blake Mycoskie befriended children in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One. Blake returned to Argentina with a group of family, friends and staff later that year with 10,000 pairs of shoes made possible by TOMS customers.”
I bought my first pair of Toms back in March, they are silver and sparkly and the first thing I noticed was how light and well built they are. They have a great leather insole and are extremely comfy. Perfect for packing to go on holidays, they also come with a dust bag.
The packaging is also great, the box is made from post consumer waste paper and the ink used is soya based. What we like to see at Claire Lewis, Toms is a company that was set up from the good of some ones heart. Blake saw a problem and he is fixing it in all the right ways. From the shoe itself, its purpose has a positive impact on the children in need, to the packaging, all environmentally responsible. Toms is a brilliant example of how a business can be profitable and give back to the community and the environment and a shining example of the Claire Lewis philosophy!
Go get your self a pair of the classics or if you are a lady and love ballet flats then look no further, there is a colour and theme out there with your name on it. Other wise buy them in white and customize yourself. Oh, and the kids pairs are soooo cute!