This time last week (06-03-13) I was sitting around a table in the heart of London with some great minds. Bloggers with a GREEN core and the good people from ECOVER to discuss a secret mission! It was an early flight but I was excited to be invited and even more excited to find out what was going to unfold!
The mission was top secret and it had every good reason to be. ECOVER’s Message In Our Bottle was a very exciting pledge. The pledge to close the loop and create a fully sustainable and recyclable plastic. Reducing the amount of raw materials in their bottles which is always a good thing as an eco product more than any other product needs an eco bottle. Generally the customer who buys an eco product has already bought into a personal mission of doing a little bit to save and help the planet. But when you really look at the bigger picture the green customer probably accounts for less than 10% (if even that) of the global consumption of the product. Lets take the product as cleaning products as this is what Ecover sell. Generally when people purchase cleaning products the cost, smell maybe even the branding have huge bearing on the choice the customer makes. Large brands have very large marketing budgets and they use these budgets as it is a dog eat dog world with lots of profits to be made. I fully appreciate that you need to make healthy profits to keep a company viable but what are massive profits to a company when the resources needed to produce them are reducing and the environmental impacts are so catastrophic. Large brands do not spend as much on constant environmental development like the eco alternative brands. And ironically the eco brands do not spend much on advertising!
Every one knows that eco products are a little more expensive but when you equate the little extra cost to the peace of mind that when you clean your loo or pop on the dishwasher the local eco system can at least have a breather. Ecover have been in the driving seat of developing and implementing new environmental products and techniques using their Plant-Astic plastic made from 100% sugar cane since 2011. You can rest assured that you little extra is funding a team of scientists and engineers developing new innovative ways to save our planet, making it easy and convenient for consumers to reduce their carbon foot print.
Imagine paying fishermen to land their haul of sea plastic as well as the fish – this is now a reality! It is a very worthy and clever idea Waste Free Oceans and the fishermen that participate should be applauded. By 2014 each Ecover bottle will contain some amount of sea plastic that was ‘fished’ by fishermen already at sea, hence no extra consumption of raw materials to land the haul of sea plastic.
The other lovely ladies who shared this experience where:
Nicola Baird – Homemade Kids
Jen Gale – My Make Do and Mend Year
Lynn Fancy – A Slice of Lemons Cake
I am not sure if there was a trend with the amount of women to men in the room was a whopping 7:1, are women more interested in protecting out planet?? This is a little thought to follow up on I think. I hope Ecover’s Digital Manager – Peter Rosier was not too out numbered or too overwhelmed! I really enjoyed the trip, met the good people behind the scenes at Ecover and some very lovely lady bloggers like me! Not to mention Ecover’s Message In Our Bottle….it is a very good green message indeed